The mission of Lakeland's Marketing and Communications Department is to market the College and distribute information through effective, accurate and efficient communication. Coordinated with academic and non-academic departments alike, this work is done through consistent, quality messaging and materials developed in an integrated manner.

The department supports the college's objectives as they relate to student success, access and affordability, financial capacity, quality services, and educational opportunity. We provide integrated marketing and communications services including: advertising; brand management; direct mail; in-house printing; public and media relations; message, design and publication creation; digital and social media marketing; video production; and website management.



In addition to developing college-wide awareness campaigns, the Lakeland Marketing and Communications Department also collaborates with departments and academic units to develop and implement marketing plans, coordinate media buying, and ensure advertising and promotional materials are consistent with the image and visual standards of the college as well as in line with best practices for marketing and branding. Our services include:

  • Advertising
  • Brand management
  • Copy services
  • Graphic design
  • Integrated marketing and communications strategy
  • Internal communications
  • Mail services
  • Publications and printed materials
  • Public and media relations
  • Social media
  • Special events
  • Video production
  • Website development and maintenance

View the Marketing and Communication Services Guide here.

Staging Enabled